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Brand manager
creative
+
analytical
+
experienced +
creative + analytical + experienced +
Strategy
Research of the markets, competitors & audience. Strategic brand planning.
Branding
Brainstorm ideas. Create concepts. Organise photoshoots.
Management
Agile planning. Budget control. Time management. Team management.
MY Projects
About project:
Brand: Meddins
Country: Ukraine
Area of business: Dental tools
My position: Brand manager
Time of my involment: 06.2020-04.2021
Meddins is a Ukrainan dental tools manufacturer. I joined this project from the very beginning. Together with our team we launched the company on a Ukrainan market in August 2020. In 6 month 70% of ukrainian dentists knew about our brand.
MY work:
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Created plan for advertising the brand on a new market within a budget.
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Researched audience and created the concept for the visual identity. Managed photosession.
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Managed team of 5 — designers, photographer, seo and programmer. Was responsible for the organisation of promotions, events and brand identity.
About project:
Brand: Dogito
Country: Ukraine
Area of business: App for dog owners
My position: Brand manager
Time of my involment: 11.2021-02.2022
Dogito is a Ukrainian startup — application created for the dog owners. I joined the team when they’ve already had an MVP product and needed to grow the amount of the customers. I created and managed strategy for brand promotion, doubling the amount of users in just 3 months.
Also the choice of the brand identity is not random, as we’ve made a research of the target audience and found out that people who are getting dogs feel like they are pet parents. Thats why the colors and shapes are so bright and simple, almost like a product for a child .
Unfortunately the war stopped us before we’ve created more.
MY work:
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Created plan for advertising the brand on a market within a budget.
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Based on existing concept with a designer we’ve created ad posters, flyers, banners, stickers, etc.
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Managed promotional plan, created materials with suppliers.. Collaborated with biggest pet store chains in Ukraine — MasterZoo, Euro Zoo.
About project:
Brand: Staleks
Country: Ukraine
Area of business: Beauty tools manufacturer
My position: Event manager
Time of my involment: 04.2017-05.2020
Staleks is a beauty tools manufacturer that is distributed in 29 countries across the globe. I have led a project of organisation company presence at the beauty exhibitions around the world. Totally I have organised 50+ booths in USA, Europe, Asia, Middle East and Latin America.
MY work:
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I was creating yearly exhibition plan for Staleks within a budget which correlated with sales plans in the regions.
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Controlled the booth design creation within the brand guidelines. Managed photosessions when needed.
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Managed the events from A to Z. Communicated with the suppliers aroung the globe. Managed team.
About project:
Brand: Inspire
Country: Australlia
Area of business: Digital Agency
My position: Marketing research
Time of my involment: 02.2021-08.2021
Inspire Digital is an agency that help business around the globe to raise their sales.
I’ve helped them by perfoming the marketing researches for their clients - retail market in Croatia and the market of beauty products in the US and Australlia.
MY work:
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I’ve perfomed marketing researches — competitors analysis, price analysis, target audience analysis, etc.
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As part of the researches I explored the competitors brand identities.
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Managed the research within timelines. Presented the results.
Other Projects
Marketing research
Client: Kaffe Bueno
Area of business: Tattoo ink manufacturer
Region: Europe
My position: Marketing research
Time of my involment: 10.2021-11.2021
Task: The task was to explore the competitors on the market in Europe. Research their ink formulas and highlight the differences in their value proposition. Also I’ve gathered info about the regulation steps before putting the product on the market.
Marketing research
Brand: Muscle Booster
Area of business: Fitness app
Country: USA
My position: Marketing research
Time of my involment: 09.2021-11.2021
Task: My main area of the research was the competitors designs of the creatives, ads, promos and sales offers, social posts and features inside the app, etc. Also based on the research I’ve created ideas for our brand promotion in the US market.
Marketing research
Brand: Individual customer
Area of business: Rental business
Country: Croatia
My position: Marketing research
Time of my involment: 02.2021-03.2021
Task: Researcg which appartment for rent will suceed in Croatia. I’ve parsed data from booking websites, analysed the flat descriptions, rating and comments. As a result we knew what is important for the customers and what is offered on the market.
