04.2021 - now

Worked on diverse projects for international clients, delivering insights that drove strategic decisions and business growth:

• Cultural Research & Market Intelligence: Delivered in-depth reports for German and US markets for clients such as Adobe, Trojan Batteries, Flytex, SimKit, etc. Analyzed consumer behavior, industry trends, and competitor strategies, enabling teams to make informed decisions on product development, pricing strategies, and market positioning.

• E-Commerce Market Analysis: Conducted comprehensive niche evaluations, including customer keyword patterns, competitor offerings, and advertising performance. Developed KPI dashboards to monitor PPC spend and provided continuous market updates to support agile decision-making and improve ROI.

• Product & UX Research: Evaluated user behavior and product interactions to identify pain points and opportunities for improvement, helping clients enhance customer experiences and increase conversion rates.

SELF-EMPLOYED

• Participated in a Start-Up Lausitz Boost Education program and opened my company Talana.

• Achieved B2 level in German (TDN 4-4-3-3) starting from A1 by completing the German Course under BTU university.

04.2017 - 04.2021

Developed data-driven strategies and brand initiatives for Staleks Group (Brands: Staleks, Meddins) across international and local markets.

• At Meddins, Staleks’ daughter company, led the brand launch in Ukraine, achieving 70% awareness among dentists in 6 months. Designed market entry strategies, developed visual identity, and directed a team of 6 in delivering campaigns and promotions.

• At Staleks, conducted market research for entry into the Polish market, analyzing consumer behavior and competitors to guide regional strategy. Managed 50+ international exhibitions, ensuring consistent brand messaging and impactful global presence.

AT STALEKS GROUP